The British Internet Broadcasting Company (BiBC) has signed an audio, video and long form video content deal with Sony BMG Music Entertainment (UK). This deal will allow BiBC to distribute Sony BMG content on a subscription, download-to-own or download-to-rent basis along with unique advertising funded promotions.

Sony BMG will allow BiBC to distribute the audio and video to brand owners as a white label offering. MediaMaster, BiBC's acclaimed distribution platform, provides the back-end technology to allow content to be distributed onto set top boxes, PCs, MP4 players, mobiles etc.

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