Brightcove, a global provider of cloud content services, has announced that TVNZ, New Zealand’s national broadcaster, will launch a new TVNZ onDemand catch-up TV app for Apple iOS and Google Android devices using the Brightcove App Cloud mobile app platform. With App Cloud, TVNZ will be able to deliver long-form advertising-supported content experiences to viewers across devices, while also ensuring its content is protected with digital rights management (DRM) technology. The new mobile app will also leverage App Cloud’s seamless integration with the Brightcove Video Cloud online video platform, which is currently used to power video content across TVNZ’s Web properties and for the desktop version of TVNZ onDemand.

“Like many broadcasters, we have had to redefine the way we deliver video to devices to ensure we are reaching our full audience with secure, high quality content experiences,” said Tom Cotter, general manager of digital media at TVNZ. “By partnering with Brightcove, we are able to expand the success of our onDemand desktop viewing experiences to smartphones and tablets with a completely cloud-based and DRM-supported platform. Now we’re able to deploy world-class video experiences across new devices to consumers at a cost that makes sense for our organisation and our market.”

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