ESPN has reached an integrated sponsorship agreement with William Hill for its enhanced ESPN Goals mobile app in the UK.

Now in its third season and featuring recently-introduced enhancements, ESPN Goals brings UK football fans action and goals from every single Barclays Premier League match – within just minutes of it taking place – for free on smartphone devices.

William Hill will be the exclusive betting partner for the app, which will feature a William Hill ‘bet now’ button – housed on the live scores pages of the app – enabling ESPN Goals users to place bets, in real-time, without leaving the app itself via William Hill.  Live odds will also be pulled directly into the app within a branded betting zone to provide a contextually relevant betting experience.

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