ITV is changing the name of its on demand player to ITV Player. The move is part of the broadcaster's aim to create a recognisable brand as their content becomes available on other platforms and coincides with a recent deal with BT to show ITV content on their video-on-demand (VOD) service BT Vision.

The re-brand, which will be promoted with a high profile on-air campaign from December 19th, will see a new logo for the on demand service. The video-on-demand section of ITV.com, formally know as Catch Up, allows users to view a selection of the best ITV shows for 30 days.

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Categories: Articles, Broadcast, VOD