Sky has become the latest entrant into the price comparison market following the launch of an online shopping service. The service, provided by Digital Window, allows visitors to compare over 3.5m products from high street retailers including Comet, Woolworths and Next. Users then go through to the retailers’ sites to buy.

The move into online shopping comes as Sky launches a Christmas site, sponsored by Marks & Spencer, which includes TV listings the period, games and gift ideas. Sky recently added new sites to its portfolio including Sky Motoring, Sky Travel and Sky’s entertainment portal.

Andy Jonesco, MD of Sky Online Business Unit, said, “Sky Shopping offers a fantastic online retail experience made even richer and more relevant by targeting products by site editorial. The launch of the Christmas hub also shows our agility in creating bespoke seasonal sites which can harness the rich and diverse editorial from elsewhere on the portal.”

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