Stagwell, FreeWheel launch outcome-first TV ad platform
April 27, 2026
Stagwell, the AI marketing specialist, has announced a unified technology infrastructure powered by FreeWheel, the technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure of premium video and connected TV. The integration enables faster activation, greater transparency, and access to high‑value inventory at scale.
FreeWheel’s Curation Hub and Buyer Cloud will integrate into Stagwell’s media acquisition layer. Alongside other partner integrations, FreeWheel will power Stagwell Curate — a centralised deal marketplace and bespoke inventory curation platform that consolidates preferred supply relationships across the Stagwell network into a single, always-on, source of trusted supply.
Stagwell Curate connects Stagwell directly to FreeWheel’s supply-side technology, trusted by an array of global premium TV publishers. Now, Stagwell agencies are expected to experience reduced friction in the buying process and closer collaboration with publishers to deliver a more direct and efficient path to high-quality inventory.
“As CTV performance increasingly depends on access to premium supply and proprietary data, FreeWheel gives us both,” said Matt Adams, Global CEO of Stagwell Media Platform. “By working directly within premium streaming environments and activating our data through FreeWheel’s tech stack, we deliver a more efficient path to inventory, stronger signal fidelity, and better outcomes for clients.”
“Stagwell is redefining how agencies access and activate premium supply,” added Kris Magel, VP, Head of Global Agency Partnerships at FreeWheel. “By leveraging FreeWheel’s end‑to‑end solutions – sourcing directly from our publishing partners through Curation Hub and activating via Buyer Cloud – Stagwell is building a customized offering giving their clients full control of the programmatic supply chain, enabling custom supply creation, reducing unnecessary tech taxes, and ultimately delivering more working media and stronger returns for their advertisers.”