BIScience launches TV Intelligence Suit
March 11, 2026
BIScience, the company behind AdClarity, the AI-driven ad intelligence platform, has announced the launch of its TV Intelligence Suite, bringing US linear TV coverage into AdClarity’s existing digital, social, video, and CTV capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent performance metrics.
Most legacy ad intelligence providers were built around linear TV and have gradually expanded into digital. AdClarity took the opposite path: born digital, the platform built best-in-class digital coverage before adding television, addressing a need that has intensified since digital ad spend surpassed linear TV around 2019.
As advertising budgets continue migrating from linear television to digital channels, organisations that lack cross-media visibility cannot determine whether they are overspending or underspending relative to the market. For senior marketing leaders, media planners, analysts, and operations teams, this gap creates significant operational overhead and an inability to set strategy with confidence. AdClarity covers more than 250 categories and industries in the US, including top spending sectors such as CPG, financial services, news and media, technology, and others.
According to AdClarity data, total tracked US digital advertising spend reached $174.4 billion in 2025, up 5.5 per cent year over year, with CTV the fastest-growing channel at $38 billion (up 8.1 per cent). Adding approximately $51 billion in US linear television spend gives customers visibility into how budgets shift across the full media mix.
AdClarity’s Linear TV coverage spans more than 100 US networks and local affiliates, including ABC, CBS, FOX, NBC, and leading cable, news, and sports channels, with breakdowns by Designated Market Area (DMA), daypart, programme, and creative execution. By pairing DMA-specific digital insights with local TV data, the platform delivers what BIScience describes as the most granular picture of US local advertising available.
The platform is powered by AdClarity’s proprietary data infrastructure, spanning 52 global markets and 30 million opt-in panelists. Data is updated daily, with point-in-time data available from 2018 onward.
AdClarity offers capabilities no other solution provides, including real CTR analysis for each ad and campaign and Ad Objective attribution that classifies ads as performance or brand awareness. The platform also provides DMA-level spend analysis and AI-driven insights with a chatbot for automated competitive and media mix analysis.
“Until now, understanding where advertising budgets are moving between digital and television required stitching together disconnected tools with incompatible metrics,” said Dorit Kaplan, VP Product and Strategy at BIScience. “With the TV Intelligence Suite, AdClarity delivers what the market has been waiting for: a single cross-media view, built on consistent methodology, that enables teams to see the complete picture and make decisions with confidence. Our digital-first foundation gives us a distinct advantage as we bring every major advertising channel into one platform.”
AdClarity serves more than 2,000 customers worldwide, including 27 per cent of the Fortune 500. The platform is used by global brands such as Adidas, Amazon, Booking.com, Disney, Shell, Sony, and Wix, and is trusted by partners including Nielsen, Kantar, WPP, and MediaRadar.
The TV Intelligence Suite is available now for enterprise customers in the US. CTV coverage is currently available in the UK, Germany, Canada, the US and Australia.
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