An estimated 124.9 million US viewers watched Super Bowl LX according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025.

This is the first Super Bowl to be reported using Nielsen’s Big Data + Panel measurement methodology, which was officially rolled out in September 2025.

Super Bowl LX aired from 6:40 p.m. ET to 10:28 p.m. ET on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. It drew a combined average household rating of 39.4, and combined household share of 79.

The halftime show featuring Bad Bunny averaged 128.2 million viewers between 8:15-8:30 p.m. ET. Across the entire telecast, viewership peaked at 137.8 million viewers during the second quarter (7:45-8:00 p.m. ET).

Audience estimates are inclusive of Out-of-Home (OOH) and digital viewing (mobile, PC, MVPD app, vMVPD).

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: NFL, nielsen, suepr bowl