Advanced Television

Gracenote appoints Condon as Head of Advertising Sales

January 21, 2026

Nielsen’s Gracenote has announced that Bill Condon has joined the company as its first Head of Advertising Sales. In this role, Condon will be responsible for driving revenue across Gracenote’s advertising business, with a focus on accelerating adoption of its Content Connect CTV ad platform.

Launched in December 2025, Content Connect brings Gracenote’s content intelligence into streaming video workflows as ad buyers and sellers navigate an increasingly fragmented streaming market.

Condon brings more than two decades of digital advertising expertise, spanning both the demand and supply sides of adtech. Most recently, he served as Vice President of Enterprise Sales and Partnerships at Xumo, where he was instrumental in scaling FAST channel technology and driving monetisation across major CTV platforms. His career also includes leadership roles at The Walt Disney Company, Tremor Video, Yahoo, AOL and PointRoll.

“This new role reflects the forward momentum of Gracenote’s advertising business — from our 2024 contextual targeting rollout and Content Connect launch to expanded reporting through partnership integrations,” commented Ryan Moore, Chief Business Officer at Gracenote. “Bill’s experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect’s commercial growth as content intelligence becomes increasingly essential to CTV advertising.”

“CTV advertising has reached an inflection point where scale and signal quality must advance together,” added Condon. “Across ad buying and selling, there is a growing interest in harmonising content-level signals with audience-based approaches, yet visibility into the programming ads run in hasn’t kept pace. I’m excited to join Gracenote as we bring context into CTV transactions and make it actionable at the show level.”

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