RAAS LAB appoints Jeffery as VP of commercial
January 13, 2026
RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced the appointment of Krane Jeffery as VP of Commercial. Bringing a wealth of knowledge and experience from across the advertising and media ecosystem, Krane will help RAAS LAB scale its business growth, including forging new relationships with international brands and agencies.
Krane joins from Teads, where he was Commercial Director, and was responsible for all UK advertising revenue. Prior to this, he directed global digital sales at CNN for five years across its Warner Bros Discovery Sports & Entertainment portfolio. His extensive background also includes roles as Digital Sales Director at RTL Group, Sales Director at Yahoo, and Partnerships Director at Carat (Dentsu).
In his new role, Krane will lead RAAS LAB’s global commercial strategy, overseeing sales, partnerships, and revenue across the UK and international markets. With the company on a rapid growth trajectory, Krane will be responsible for scaling commercial operations, strengthening relationships with media agencies and client-side marketing teams, and driving adoption of RAAS LAB’s platform as it enters its next phase of global expansion.
Krane’s appointment comes at a time of significant business momentum for RAAS LAB. Over the past year, the company has achieved 40% year-on-year revenue growth, fuelled by increased demand from advertisers seeking performance-driven and hyper-relevant targeting over traditional methods. It has also expanded its team by 260 per cent, with new hires across commercial, engineering, and product functions to support client demand and ongoing innovation.
Krane Jeffery, VP of Commercial, RAAS LAB, said: “RAAS LAB stood out to me as a truly best-in-class offering. Its technology and the founders’ ambitions are redefining what’s possible for effective creative at scale. With strong momentum already, this is the ideal moment to join the business and help bring a genuinely unique solution to market.”
Thomas Ives, Co-founder of RAAS LAB, added: “We’re delighted to welcome Krane to RAAS LAB at this key moment for the business. His extensive experience in building high-performing sales teams will help cement RAAS LAB as a market-leading commercial operation and bring our technology to the global stage as the clear leader in hyper-relevant display.”
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