Precise TV rebrands as Precisify
January 13, 2026
Precise TV, the cross-platform media intelligence provider, has rebranded to Precisify. The company has also unveiled its agentic AI initiative, Precisify AI, which it is launching with a number of media buyers in Q1 2026.
The news follows a £21 million investment from LDC, the private equity investor which is part of Lloyds Banking Group, and underscores Precisify’s commitment to expand its global footprint — with an emphasis in the US and EMEA.
“Rebranding to Precisify is about more than a new name – it’s about re-introducing ourselves as the only digital engine that makes $1 million work like $1.6 million with zero tolerance for brand risk,” commented Christian Dankl, co-founder and co-CEO of Precisify. “Precisify’s purpose is to pioneer a new standard where every story reaches its perfect audience. For marketers, Precisify ends the need to choose between safety, scale and outcomes, making every dollar work harder.”
Precisify uses exclusive audience panels to understand real customers and the exact content – videos, apps, and creators – that shapes their behaviour. Paired with intent signals and contextual data from thousands of campaigns, this intelligence helps brands and agencies plan and optimise digital media with precision and confidence. Today, Precisify is embedded in the core marketing stack of agencies including Dentsu, Havas, WPP, Omnicom and Starcom, and trusted by a number leading brands such as ASICS, Salesforce, Betterment, Breville, Warner Bros and Cartoon Network. Together, they use Precisify to buy creator-led, in-game and cross-platform video impressions that drive measurable outcomes like sales, tune-in and site traffic.
Precisify has additionally announced the appointment of Mark Bassett as Head of Influencer. In his role, Bassett – a 15 year veteran who has led award winning campaigns for Ubisoft, EA, Google and more – will oversee the rollout of Precisify’s newly launched influencer offering, also powered by Precisify AI, enabling advertisers to identify, target and convert creators and creator-led audiences at scale.
“Too many brands are still choosing influencers and content ideas based on surface-level metrics or gut feel. That is not good enough in a creator landscape that is incredibly complex, cluttered and competitive,” said Bassett. “Marketers need experts, robust data and technology to help them make the right decisions. At Precisify, we combine proprietary panels, AI models, intent signals and rich contextual data to understand creators and the real audiences behind them across platforms. That means we can help brands find the right creator, shape the perfect content idea and then boost it to the right audiences, wherever they are. The result is influencer activity that is precise, brand safe and outcome driven, not just another burst of impressions in a crowded feed.”
With an emphasis on New York expansion, Precisify is recruiting sales and technology leaders to support its cross-platform growth in the US, including dozens of open roles available in Q1 2026.
“This is such an exciting period of growth with Precisify’s suite of offerings now extending far beyond YouTube to cover creators, gaming, and the entire cross-platform video ecosystem,” added Denis Crushell, Chief Commercial Officer at Precisify. “We’re correcting false demographics, layering in shopping and search intent, and empowering brands and agencies to plan, buy, and optimise with unmatched precision. At the same time, the leaders we’re hiring help bolster our position at the intersection of influence and intelligence, strengthening our agency partnerships and accelerating adoption of our offerings.”