TripleLift, the creative SSP, has announced a significant expansion into the dynamic Southern European market through preferred partnerships with top digital marketing agencies: Amazing Agency in Spain and Witailer in Italy.

The expansion, which significantly enhances the company’s footprint in one of Europe’s fastest-growing ad markets, will be overseen by Prune Nouvion, TripleLift’s France Country Manager. Earlier this year, TripleLift announced the launch of the new French office in Paris, under Prune Nouvion’s leadership.

The move into Italy and Spain is a key step in TripleLift’s international growth strategy. The European advertising market is set for robust growth, with overall ad spend projected to expand by 5.8 per cent in 2025 to reach an estimated $235 billion according to, driven by online video and retail media growth, as well as investment in AI.

By forming close partnerships with strong local players, TripleLift is strategically positioned to capture a growing share of the programmatic retail media and digital advertising sectors in these high-growth markets.

“Partnering with Amazing Agency and Witailer underscores our commitment to supporting advertisers across Europe with high-impact, scalable, creative, and privacy-centric technology,” said Prune Nouvion, France Country Manager at TripleLift. “The digital advertising landscapes in Italy and Spain are maturing rapidly, presenting a massive opportunity, particularly in the booming retail media space. By partnering with market leaders like Amazing Agency and Witailer, we are ensuring brands in Southern Europe can immediately access our best-in-class solutions to drive superior performance. I am incredibly excited to lead this next chapter of growth for TripleLift.”

Amazing Agency, a digital marketing firm highly specialised in Amazon DSP, will serve as TripleLift’s exclusive partner in Spain. The partnership is focused on leveraging TripleLift’s creative formats and premium inventory to enhance campaign efficiency for clients running media on the Amazon platform.

“Our partnership with TripleLift is a game-changer for our clients,” said Joaquín Otamendi, CEO, Amazing Agency. “Their creative technology and deep integration with the Amazon ecosystem will significantly enhance campaign efficiency and competitiveness. This collaboration positions us as essential partners that can elevate campaigns and deliver superior client value in the Spanish market and the rest of the global markets where Amazing operates.”

Witailer, a specialised agency providing advanced e-commerce and retail media solutions for the Amazon ecosystem and major European marketplaces, is TripleLift’s partner in Italy.

“We chose to partner with TripleLift because they are a reliable and innovative adtech partner with strong delivery capabilities,” said Beatrice Monza, Managing Director at Witailer. “Their seamless integration with Amazon DSP perfectly aligns with our operational focus and gives us the opportunity to provide more advanced, scalable solutions for our clients. In 2026, this partnership will become an essential part of our Amazon DSP media strategy as we aim to continue expanding our adtech innovation and support brands in maximizing performance.”

Through TripleLift, advertisers in Southern Europe will gain access to new inventory opportunities and more diversified media options, both locally and internationally. TripleLift’s extensive reach and unique formats will enable them to elevate campaign performance and drive stronger outcomes across full-funnel objectives.

“The programmatic advertising and retail media sectors in Italy and Spain are rapidly scaling, and TripleLift is strategically positioned to bring our innovative formats and superior creative technology to the forefront,” said Frazer Locke, SVP International Sales at TripleLift. “I’m really excited about these partnerships as they will enable even more brands across Europe to access consistent, high-performing advertising solutions everywhere they need to be.”

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Categories: Press Releases

Tags: advertising, europe, TripleLift