Mugafi, an entertainment-tech and AI-driven IP creation platform, has announced a strategic partnership with Avalanche to launch a dedicated Entertainment IP Launchpad, bringing real-world entertainment assets from films and anime to music and sports, on-chain as tokenised Real-World Assets (RWAs). The partnership aims to solve one of the biggest structural inefficiencies in global entertainment financing. Despite being a $2.2 trillion industry, access to entertainment assets has historically been restricted to studios, private equity funds, and legacy gatekeepers. Retail audiences, creators, and Web3 communities generate cultural value yet remain excluded from ownership, yield, or decision-making.

Mugafi’s AI systems, VED and Pulse, are trained on 20,000+ scripts and over one million stories, enabling high-precision IP evaluation. The company’s recent release, Kuberaa, achieved $35 million in collections. With a pipeline of 10 films and 1,000+ IPs, potential sports IP acquisitions, and backing from leading global investors, Mugafi is rapidly scaling its entertainment ecosystem. Mugafi is backed by HashedEM, Nexus VP, StartupXSeed, and industry leaders from Netflix, Amazon, Excel Entertainment, Panorama Studios.

The partnership will drive significant industry expansion, creating 350-500 direct jobs across AI/ML, production, blockchain operations, distribution, and compliance. Over 1,500 additional creator and studio opportunities are expected across the IP pipeline within 18 months, supporting Mugafi’s rapidly growing ecosystem across India, the GCC, the USA, Japan, and Korea.

Commenting on the development Devika Mittal Regional Head at Ava Labs, said  “Avalanche was built to bring real-world value on-chain, and Entertainment RWAs represent one of the most compelling frontiers yet. Partnering with Mugafi allows us to combine institutional-grade blockchain infrastructure with high-quality entertainment IPs, creating a transparent, global, and scalable framework for financing stories that reach millions.”

Commenting on the development, Vipul Agarwal, CEO, Mugafi, said “Our mission is to make entertainment financing transparent, accessible, and data-driven. Partnering with Avalanche allows us to bring institutional-quality IPs on-chain with the speed, security, and scalability the ecosystem demands. Together, we’re creating a new asset class that unlocks meaningful value for studios, creators, and global investors.”

In the short term,  Mugafi and Avalanche aim to finance over $10 million in entertainment IPs, onboard 25,000 early participants, and successfully fund 5-10 high-quality projects. Continuous enhancements to Mugafi’s VED and Pulse AI validation models, combined with seamless integration of Avalanche’s high-performance network, will strengthen user experience and operational reliability. Long term, the vision scales significantly: exceeding $1 billion in annual IP financing throughput, distributing more than 50 titles globally each year, and establishing clear category leadership in Entertainment RWAs. As institutional participation accelerates, the partnership is positioned to set new global benchmarks for on-chain entertainment financing.

This partnership unlocks a new era of entertainment financing by bringing verified, AI-evaluated IPs on-chain, transforming a historically closed industry into a transparent, liquid, and globally accessible asset class on Avalanche. As the world’s first Entertainment IP Launchpad, it integrates real-world IPs, AI-driven underwriting, and institutional-grade RWA infrastructure, giving retail and institutional investors access to a pre-validated $1 billion+ pipeline with transparent revenue tracking and real-time insights. With the global entertainment market at $2.2 trillion and RWAs projected to reach $16T by 2030, this partnership positions Entertainment RWAs as a multi-trillion-dollar category poised for rapid global adoption.

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Categories: Press Releases

Tags: Amazon, Mugafi, web3