Uproxx, the US music, entertainment and content studio, has launched Uproxx TV, which is describes as “a cultural TV network” that brings together Uproxx Studios’ artist‑first programming and a CTV‑first ad sales business.

With more than 150 million monthly unique viewers – over half of whom are watching on connected TVs – Uproxx is now one of the top entertainment networks in the US and is joining the 2026 IAB Newfronts to sell its inventory upfront. Thanks to an exclusive sales partnership with Warner Music Group, the company notes it can guarantee 100 per cent share‑of‑voice around superstar artists such as Bruno Mars, Dua Lipa and Ed Sheeran.

CEO Jarret Myer commented: “For media buyers and marketers, the direct path to culture is through Uproxx, not around it,” adding that he believes that premium, music‑driven content is what audiences are looking for on ad‑supported streaming and that brands gain guaranteed share‑of‑voice inside those cultural moments.

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Tags: Music, uproxx