Bombora, the B2B data specialist, has announced an expanded integration with StackAdapt, a technology company in advertising and marketing. This enhanced partnership gives B2B marketers direct access to Bombora’s best-in-class B2B digital audiences, empowering them to increase campaign efficiency, targeting, and conversion.

“StackAdapt customers now have powerful new ways to drive real results by accessing the most comprehensive digital audiences in B2B marketing,” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Bombora’s data enables marketers to target specific B2B buying groups offering the precision and scale needed to activate high-performing campaigns with more speed, accuracy, and efficiency.”

This deepened integration provides StackAdapt customers with:

• Limitless audience customisation: access to Bombora’s comprehensive suite of hundreds of off-the-shelf audiences and thousands of customisable audience attributes, including Bombora’s industry-leading Company Surge Intent-based audiences.
• Truly unified, omnichannel campaign execution: the ability to activate across multiple digital channels, using the latest targetable identifiers.
• Unmatched audience scale and global reach: access to billions of targetable B2B decision makers across key international markets with precision and confidence.
• Account-level measurement: critical insights into audience penetration and campaign performance to inform real-time optimization and drive stronger outcomes.

“Bombora’s data solutions bring a new level of intelligence and flexibility to how our customers build and execute campaigns,” said Michael Shang, SVP of Advertising Technologies at StackAdapt. “With direct access to their rich digital audiences, marketers can make faster, more informed decisions about who to reach and how to engage them across channels.”

By combining Bombora’s premium digital audiences with omnichannel activation and closed-loop measurement, Bombora and StackAdapt together make B2B marketing campaigns more accurate, scalable, and accountable.

Other posts by :

1. Analysis: Impact of AT&T on US telcos and cable
2. Bezos rocket production boosted
3. Musk delays Moon landing until 2027
4. Hughes Satellite facing cash crunch
5. Major banks support AST SpaceMobile
6. Fitch downgrades DirecTV debt
7. BBC: You’ll miss me when I’m gone
8. Some new US Starlink subs face $1,000 start-up fee
9. Project Kuiper beating OneWeb

Categories: Press Releases

Tags: b2b, stackadapt