Medialab, the independent UK media agency, has announced the appointment of Charlie Cocquelin as Head of Customer Data Strategy. 

In her role, Cocquelin will lead in the delivery of strategies that empower Medialab’s client partners to achieve multi-channel activation and growth through unlocking the value of their first-party data. Drawing on her background in multi-disciplinary marketing, Cocquelin will work with brands to leverage their customer data to transform communications strategies and enhance customer journeys.

“First-party data has become one of the most valuable assets for brands today, but its real power lies in how it’s layered with broader data sources to create a truly connected view of the customer,” said Coquelin. “Our approach focuses on integrating and enriching customer data to create deeper insights and deliver more personalised, measurable experiences. This strategy is a key driver behind Medialab’s award-winning, data-driven success, helping clients connect with their audiences in smarter and more impactful ways. Medialab is a values-led agency with a strong track record of delivering stunning campaigns for some of the most well-known brands in the UK, and I am thrilled to have joined”

Cocquelin joins from Indicia Worldwide, where she led teams to deliver commercially driven and results orientated solutions for clients across both B2C and B2B sectors. Bringing this experience to Medialab, Cocquelin will focus on strengthening the organisation’s proposition as a trusted partner for nurturing customer experience through targeted engagement across the funnel. Her former clients include some of the most recognisable brands globally, such as Nissan GB,, HM Government, American Express, Peugeot, and MI5.

Will Davis, Chief Data Officer, Medialab, said: “We are delighted to welcome Charlie to the Medialab team. With more than 12 years of experience in delivering standout success and helping national and global brands foster integrated customer journeys across channels, Charlie’s appointment further enhances our approach to supporting clients with their media planning and buying strategies through data-driven insights.”

Cocquelin’s appointment follows a number of recent new business wins for Medialab, including Ancestry, WWF, IG UK and Rathbones.

Other posts by :

1. Musk delays Moon landing until 2027
2. Hughes Satellite facing cash crunch
3. Major banks support AST SpaceMobile
4. Fitch downgrades DirecTV debt
5. BBC: You’ll miss me when I’m gone
6. Some new US Starlink subs face $1,000 start-up fee
7. Project Kuiper beating OneWeb
8. OQ Tech gets Luxembourg 5G-by-Sat concession
9. Roskosmos: Heads roll, launch project scrapped

Categories: Press Releases

Tags: medialab, UK