iSpot partners with Captify
November 6, 2025
iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership with Captify, a provider of insights fueled by search intelligence.
The partnership gives brands and networks the ability to connect Captify’s proprietary search signals to always-on audience measurement for all TV and video advertising as part of a fractional attribution system that includes sales, foot traffic, call, web and activity or choose correlate search as a stand-alone response metric. The deal marks the thirteenth attribution-related partnership for iSpot, which in 2016 was the first measurement provider to connect verified ad exposures on smart TVs to business activity and digital behaviors.
“As viewing and purchasing behaviors shift, we’re staying on top of all the possible correlations to outcomes,” commented Emily Wood, Head of Business Development and Partnerships at iSpot. “Captify provides a great option for brands or publishers that want to use search as a response to advertising.”
The deal marks another chapter of expansion for Captify, which deploys proprietary AI and machine learning, allowing users to understand consumer search behaviour.
“Search is a clear window into consumer intent,” added Emily Kistner, Senior Director of TV Strategy at Captify. “Thanks to our partnership with iSpot, we’re turning this into measurable action. We’re able to give advertisers a unified view of how their investment drives real-world impact and, ultimately, business results.”
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