Sandbox Group, a specialist in learning-focused entertainment, has announced a new partnership with Safaricom, Kenya’s largest telecommunications provider, to bring its PlayKids+app to millions of Kenyan families.

This launch marks Sandbox Group’s African debut and the first step in a broader regional expansion across Sub-Saharan Africa. The PlayKids+ app offers thousands of games, videos, and activities, all designed by education experts to support early childhood development in a safe, ad-free environment.

Available in Kenya through Safaricom’s mobile network, the app will deliver beloved characters such as Baby Shark, Bob the Builder, Pocoyo, and a growing catalogue of interactive learning experiences directly to mobile devices. Customers in Kenya can access the platform for KES 20 per day by activating the service through Safaricom.

Bernarda Duarte, VP Global Partnerships of Sandbox Group, commented: “This launch is a major milestone in our mission to deliver high-quality educational content to children everywhere. With Safaricom’s impressive reach and commitment to digital inclusion, PlayKids+ is now just a click away for millions of young families in Kenya. We’re thrilled to be starting this journey with a partner that shares our belief in transforming lives through meaningful, accessible innovation.”

Fawzia Ali, Chief Consumer Business Officer at Safaricom, added: “We are proud to be the first in Africa to launch PlayKids+, as we continue our digital transformation journey, partnerships like these help us deliver services that truly enrich the lives of our customers and help lift up the next generation.”

PlayKids+ supports early learning, literacy, creativity and emotional development, offering parents peace of mind with a COPPA-compliant, ad-free and multi-platform experience.

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Categories: Press Releases

Tags: Kenya, PlayKids, Safari, sandbox