Switzerland: MySports scores NHL rights
September 5, 2025

After extending its media partnership with Switzerland’s National League until 2035, Sunrise has also been able to extend the exclusive media rights to the National Hockey League (NHL) for MySports.
“We are very pleased to continue working with Sunrise and MySports as the home of hockey for our fans in Switzerland. Sunrise’s commitment to providing Swiss hockey fans exclusive access to live games featuring the best Swiss NHL players, as well as live games from the Stanley Cup playoffs and the Stanley Cup Final, demonstrates the strength and commitment of our partnership,” said David Proper, NHL Senior Executive Vice President, Media & International Strategy.
“With this exclusive extension of the NHL rights, we’ll once again be the only sports channel offering fans the very best ice hockey action in the coming season: Swiss stars competing in the world’s most spectacular league on the one hand, and full coverage of Switzerland’s premier league on the other. That’s hockey, and you won’t find more action anywhere else on TV,” added Matthias Krieb, Head of MySports.
In addition to up to 300 live NHL games, including all the Stanley Cup play-off games and the Stanley Cup Final, MySports customers will also be able to watch all National League games from the start of the season through to the championship title. While the puck to mark the start of the 2025/2026 season will be dropped in Switzerland on September 9th, the NHL will commence on October 7th.
Fans can also watch additional games on free TV: In partnership with TV24, selected NHL games and highlights will be broadcast free-to-air.
To mark the start of the season, MySports is also broadcasting the latest episode in the MySports documentary format Inside Plus. It tells the incredible story of Jeff Tomlinson, who enjoyed success as a coach at the Rapperswil-Jona Lakers and at EHC Kloten. His declining health forced the popular Canadian to step down as a coach in 2024. But this wasn’t just due to his well-publicised kidney problems. Inside Plus reveals that Jeff Tomlinson is virtually blind. The episode documents vividly how the 55-year-old spent two seasons on the sidelines without being able to see clearly and succeeded in coaching EHC Kloten to promotion.
Sunrise TV customers who opt for an annual MySports subscription by October 26th will only pay half price for the first four months. TV customers of other providers will get two months free of charge when they sign up for a MySports annual subscription, if they do so before the end of September.
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