XITE, the global music video platform, has announced the launch of a new VoD integration into Amazon’s Fire TV Channels free streaming service, providing viewers with the ability to explore and enjoy an extensive catalogue of on-demand music videos alongside the previously launched lineup of curated FAST channels, as well as via the XITE app.
XITE launched its CTV app on Fire TV in 2019, allowing users to access music videos tailored to their preferences. With this new VoD expansion, Fire TV Channels users can now seamlessly discover, play, and enjoy music videos on demand.
“Our work with Amazon continues to evolve, and this latest VoD integration is a testament to our shared commitment to providing the best music video experience possible,” commented Cees Honig, CEO at XITE. “With this new launch we are giving viewers even more ways to engage with their favorite artists and discover music.”
The deeper integration of VoD capabilities brings a new level of interactivity to XITE’s presence on Fire TV Channels. Users can access a broad selection of music videos spanning multiple genres, from chart-topping hits to timeless classics. Whether users want to watch trending pop anthems, dive into hip-hop history or revisit nostalgic music moments, XITE’s catalogue delivers a personalised music video experience.
