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Diesel Labs introduces PanelAI

January 22, 2025

Diesel Labs, a player in modern consumer intelligence solutions, has announced the launch of PanelAI, a research technology that transforms how media and marketing professionals access and analyse audience insights. PanelAI combines advanced AI technologies with Diesel Labs’ proprietary content intelligence dataset to deliver real-time, actionable insight, empowering industry professionals to make faster, data-driven decisions.

PanelAI harnesses the power of consumers by tapping into the live data stream generated by millions of target audience members. Diesel Labs processes over 2.2 billion daily signals from social, video and media platforms, meticulously structuring and organizing the data to construct the rich foundation on which the new synthetic focus group capability is built. This union of generative AI and quantitative audience intelligence puts real-time behaviors and trends at your fingertips.

This new solution reduces the time, cost, and effort required for audience research, allowing teams to focus on value-added initiatives. Whether assessing audience sentiment on trending topics, product feedback, or brand perception, PanelAI seamlessly blends qualitative and quantitative insights.

“PanelAI represents a significant leap forward for the data, insights, and analytics industry,” said Anjali Midha, CEO and Founder of Diesel Labs. “This new technology empowers media companies, brands, and decision-makers to understand their audiences with unmatched speed and precision. It’s like having your target audience on call 24/7, providing instant and actionable insights to drive smarter decisions.”

PanelAI integrates into existing workflows and is accessible through Diesel Labs’ web-based platform or business intelligence tools. Researchers, strategists, marketers, and ad sales professionals can harness insights without disrupting current operations.

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