Revry, the LGBTQ+ streaming media network, has released its Q3 2024 viewership findings, revealing a surge in audience engagement with queer-centric programming.

The report, Q3 2024 LGBTQ+ Viewership Trends, provides an analysis of streaming preferences and offers advertisers data-driven strategies to build authentic connections with LGBTQ+ audiences.

Key takeaways from the report include:

• Surge in Watch Hours: Revry recorded a 15 per cent increase in total watch hours from Q2 to Q3 2024, marking the third consecutive quarter of growth. This trend reflects a rising demand for inclusive content and targeted marketing strategies that resonate with LGBTQ+ viewers.

• Drama Leads the Pack: Drama reclaimed the top spot, representing 32 per cent of total watch hours in Q3. Popular titles like Flunk, Queer as Folk, and Querencia captivated audiences with their exploration of identity, relationships, and personal struggles.

• Satire on the Rise: Comedy held a strong 25 per cent of watch hours, with the Satire subgenre leading at 17 per cent. Titles such as Best in Show and Absolutely Fabulous showcased the power of sharp humor and cultural commentary in engaging LGBTQ+ viewers – indicating an opportunity for advertisers to experiment with humor-driven campaigns.

• Growth in Emerging Genres: Reality TV jumped from 3 per cent viewership in Q2 to 12 per cent in Q3, while Thriller and Horror rose from 2 per cent to 7 per cent. Hits like Queens of Kings and Poison Ivy demonstrated how diverse storytelling continues to attract niche audiences.

• Prime-Time Viewing Dominates: Advertisers can maximise impact in the evening hours (6 PM–12 AM), as they saw the highest engagement in Q3, with studio films like The Descent and Poison Ivy performing 28 per cent above average watch minutes. Weekends also outperformed weekdays by 20 per cent, driven by curated film blocks.

“This latest report underscores the unprecedented opportunity for advertisers to connect advertisers with a highly engaged and diverse LGBTQ+ audience,” commented Mark Tevis, Executive Vice President, Sales and Partnerships at Revry. “With surging watch hours and strong performances across Drama and Satire Comedy this report can inform advertising strategies to maximise campaign impact.”

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Categories: Articles, Consumer Behaviour, Content, OTT, Research

Tags: absolutely fabulous, LGBTQ, revry