Research commissioned by Vizrt, a specialist in real-time graphics and live production solutions for content creators, reveals the inefficiencies behind companies’ efforts in engaging employees.

Of those surveyed, 70 per cent feel the quality of communications from their company affects how engaged they are as an employee. For multinational organisations this has even greater impact, with video communications playing a leading role in workforce motivation.

Nearly half (49per cent) of employees surveyed agreed that good quality video communication has a positive impact on their motivation. Furthermore, 67 per cent of respondents agreed when employers use video communications, like Town Halls, or live streams, these technologies are more effective than other methods at helping them feel more aligned with the company’s vision, and in understanding the business updates, better.

According to Gallup, low engagement among employees may have reduced global GDP by 9 per cent last year. And the engagement of employees is directly tied to lower turnover, lower absenteeism, higher profits, and higher productivity.

“Hybrid working isn’t going anywhere. Coupled with the growing need for global companies to be more efficient, reduce costs, and be more sustainable, video offers a viable solution. In this remote era, companies must engage and motivate employees no matter where they are based and quality in-house video production is proven to work,” commented Chris Black, Global Head of Brand and Communications, Vizrt.

The majority (88 per cent) of respondents agree that the sound and visual quality of video communications is important in day-to-day operations, with 40 per cent stating they would consider leaving their company if its communication efforts through video were poor.

Evolving employee expectations 

These findings represent the growing expectations and ever-changing attitudes of the workforce when it comes to communications and emphasise the need for high-quality visual communications enabled via video. These are of such importance that 40 per cent of those surveyed believed poor video communications had the potential to weaken their company’s reputation. However, despite 83 per cent of organisations using video in some sort of capacity for communication activities, including hybrid events, a proportion of employees feel let down by these experiences.

Adding in an entertainment factor 

The majority of respondents note that opportunities for employees to interact with hybrid events via video are minimal, and nearly a quarter noting that audience engagement could improve for the interactive elements that are present.

Nearly half of respondents believe that company video communications need to provide some sort of entertainment value. Over a third (39 per cent) expressed a desire for interactive graphics, 34 per cent for virtual reality, and 32 per ent requested 3D animations to be part of these communications, representing the new expectation of television-style experiences brought by the convergence of traditional broadcast and AV.

When asked which technologies they wanted their company to invest in to add to their video communication experience as an employee, the top three choices were real-time data visualisation, enhanced live streaming capabilities and audience participation tools.

 “Ensuring effective internal communication goes beyond delivering the right message – it’s about enhancing the entire employee experience. High-quality video production, achieved through user-friendly live production tools, is key to driving engagement and enabling senior management to effectively share their vision. Investing in robust broadcastAV solutions that prioritise production value can transform internal communications, positively impacting the employee experience and business success,” concluded Black.

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Categories: Articles, Consumer Behaviour, Research

Tags: Vizrt, WFH