Roku has announced the new Roku Pro Series TVs, further expanding the lineup of its Roku-branded televisions. Building on the success of Roku Select and Plus Series TVs, Roku says the Roku Pro Series “delivers a powerful yet simple streaming experience with a brilliant picture, immersive audio, and elegant design that elevates customers’ entertainment”.

The new models will be available in the US in spring 2024  in three sizes – 55”, 65”, and 75”.

Led by Roku’s teams of experts dedicated to picture quality and audio innovation, Roku Pro Series TVs feature a 4K QLED display, Mini-LED, local dimming, enhanced audio technology for a wide cinematic sound, and a new modern design that rests flat against the wall, all in a TV made for streaming.

“Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,” said Chris Larson, Vice President, Retail Strategy, Roku. “As we hit 10 years of the Roku TV programme, we believe this new line of TVs will set a new standard for an elevated streaming experience.”

Roku also announced today that Roku Smart Picture, a new set of features, will come to the Roku TV programm in spring 2024. Created by Roku’s Picture Quality Tuning Team for all Roku TV models, including the Roku Pro Series, Roku Smart Picture identifies what type of content is on a screen through methods including artificial intelligence, machine learning, and data from content partners to automatically adjust the picture for an optimised viewing experience.

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