Crown Media has announced that Hallmark content is available to Indian audiences for the first time with the launch of the company’s streaming service Hallmark Movies Now as a Premium subscription offering on OTTplay.

“Our partnership with OTTplay is an exciting opportunity to expand our international footprint as we bring Hallmark Movies Now to India for the first time,” said Francisco Gonzalez, SVP, international distribution. “Indian audiences now have a one-stop destination to access a curated mix of signature Hallmark content.”

OTTplay’s co-founder, Avinash Mudaliar, added: “Through OTTplay Premium subscriptions, our aim is to take a leap in our journey of democratising the OTT watching experience, and bring some of the best global content out there to the screens of Indian viewers. Hallmark Movies Now’s wide collection of feel-good, rom-com and family movies and dramas has a large and ready viewer base with India’s love for romance and drama that spans generations and languages. We are delighted to partner with Hallmark to launch it for the first time in India for OTTplay Premium subscribers.”

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Categories: Articles, Content, OTT

Tags: hallmark, india, ottplay