Sky has finalised its digital marketing roster with confirmation of newly appointed agencies in both creative and paid search. The appointments follow a comprehensive review of agency support across all digital disciplines.

The roster for the creative account is made up of three incumbents – Digital and Direct, WCRS & Co and Brothers & Sisters – and two agencies who have not previously worked with Sky, Elvis Communications and 20:20.

Meanwhile, Efficient Frontier, the global performance marketing company, will be responsible for paid search marketing activity.

At the end of last year, Sky announced that Mediacom would be handling Strategy & Display, Jam – part of Engine – would be looking after the social media brief, Affiliate Window would be taking care of Affiliate Marketing and SEO would be handled by Greenlight.

Other posts by :

1. SpaceX launches 600th rocket
2. Starlink: 10m customers and counting
3. SES predicts end of ‘big’ Geo satellites
4. Amazon Leo gets approval for 4,504 extra satellites
5. SpaceX gets a portion of India
6. TerreStar wants to build LEO network
7. Musk: “No Starlink phone”
8. Russia accused of eavesdropping on satellites
9. FCC welcomes Musk’s 1m satellite plan

Categories: Articles, Business, Joint Venture, Pay TV