Wurl has entered into an agreement with Samsung to power select programming on Samsung’s new TV Plus service. Integrated with millions of Samsung Smart TVs, TV Plus is a new Internet-based TV service delivering a bundle of live channels and on-demand content from multiple media brands.

For Samsung Smart TV owners, the Samsung and Wurl partnership provides access to a growing bundle of broadband-delivered 24/7 TV channels and on-demand content. For video producers, Wurl provides an easy on-ramp to deliver their programming to an installed base of smart TVs.

“TV Plus provides enormous validation of the unstoppable migration of TV to the Internet,” said Sean Doherty, CEO of Wurl. “Samsung is breaking down the legacy TV silos and providing video producers with a more open opportunity to reach viewers and generate revenue.”

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