A new president appointed at Japan’s public broadcaster NHK. Masayuki Matsumoto succeeded Shigeo Fukuchi, whose three-year term has now ended.

Matsumoto referred to the impending digital switch-over, scheduled for July, in his opening address, saying: “As an organisation supported by viewers receiving fee, we must always stand firmly by the principle of public broadcaster and strive to meet our audiences’ high expectations. Reform must continue not only in programming but also in our broadcast technology and all the services we provide. We must change drastically when necessary while maintaining the classical strength of NHK.”

“NHK has a special responsibility as a broadcaster on the road to digital switchover in July. We must ensure that digital broadcasting is successfully completed across the nation.”

Matsumoto’s background is in the private sector (he was previously vice-chairman of a railway company) and is the second consecutive NHK president to be appointed from the private sector.

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