comScore, a partner for planning, transacting, and evaluating media across platforms, has announced substantial enhancements to its custom reporting for mobile, providing clients with deeper insight into an increasingly competitive mobile landscape. The new capabilities are based on a massive measurement sample and will afford customers greater visibility into consumer engagement with content, products and services through mobile devices, including smartphones and tablets.

“Advancing our mobile roadmap continues to be a major strategic initiative—one that our customers increasingly rely on as consumer behaviour has shifted to this channel,” said Dan Hess, chief product officer at comScore. “Our new mobile capabilities are a key part of our mission to help clients drive smarter business decisions.”

comScore’s newly expanded mobile coverage provides even greater ability for marketers to:

• Benchmark traffic quality, cross-shopping and other key mobile app and site metrics against competitors to identify strengths, threats and opportunities
• Identify key consumer segments through demographic and behavioural patterns in web and app usage
• Analyse consumer journeys over time and across information sources
• Fine tune acquisition efforts through analysis of competitive search and other marketing efforts
• Understand competitive loyalty patterns to attract, retain and engage users

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