Peter Einstein, a well-known industry figure from his time at MTV Europe and then as President of Showtime Arabia (now a key part of OSN), has been hired as COO at global sports and media company Anthem Sports & Entertainment.

Toronto-based Anthem’s properties currently include the Fight Network, IMPACT Wrestling, GAME TV, FANTASY Sports channel, EDGE SPORT and the Pursuit channel.

Einstein set up his Einstein Media Consulting Partners in 2007 and was an early investor in GINX Esports TV, where he remains as Chairman. GINX Esports is backed in part by Sky and ITV.

“The addition of Peter to our team signals our commitment to continued growth as a sports media and entertainment company, targeting passionate communities and surveying premium content,” said Leonard Asper, CEO and founder of Anthem. “Peter brings incredible expertise and experience to our company, including in global operations and digital media, which is key as we expand and develop our assets across all platforms. I couldn’t think of a better person to add to our executive suite.”

Einstein added: “I am thrilled to be joining Leonard and Anthem at this critical juncture in its growth trajectory. We have an excellent team and a wealth of opportunities before us, and I am looking forward to focusing and driving the company as it executes its expansion strategy.”

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