Ooyala has unveiled the Ooyala Flex Media Platform, an open and extensible video production and delivery platform that simplifies and streamlines the process of managing, curating, orchestrating, publishing, analysing, and monetising video content.

This content supply chain optimization platform, which leverages Ooyala’s experience serving customers with cloud-based solutions, minimises the cost and complexity of content creation, orchestration, and distribution. Designed specifically to meet the needs of today’s media content owners and production companies, the platform provides customisable workflows, seamless integration of third party tools, and a common data set across the entire video operation to gain deeper insights, improve customer experience, and increase content ROI.

“We are solving one of the media industry’s biggest pain points – how to get the most engaging content to market faster at a lower cost,” said Jonathan Huberman, CEO, Ooyala. “And what we’re hearing today from all broadcasters, studios, media companies, and enterprises is that they need efficient tools that easily integrate in order to produce, manage and distribute content profitably. This is today’s behind-the-scenes media revolution — a new paradigm in which no company wants to be tied to a proposed ‘onesize-fits-all’ solution, or individual solutions from multiple vendors or legacy systems that cannot be integrated.”

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