Brightcove, a provider of cloud services for video, is providing live streaming for Le Figaro, the oldest daily newspaper in France and parent company of the French information website.

Earlier this year, Le Figaro used Brightcove Live, Brightcove’s API based-solution that delivers and monetises broadcast-like experiences for live events and 24/7 channels, to broadcast the French presidential election. Going forward, the company has decided to use the product to power several daily live events to the homepage of Le Figaro.fr. Brightcove is also driving an on-demand service for Le Figaro across its mobile apps and web properties through the Brightcove platform.

“Our first experience with Brightcove Live was a great success, and something we look to expand in the future,” Bertrand Gie, head of digital, Le Figaro, said. “Engagement with end users has always been a concern among publishers in France and live video coupled with interactivity is another great way to keep viewers on our properties. We imagine a day when we have a 24/7 live stream on our homepage, where we can have constant interaction with our audience. Using the technological innovations coming from Brightcove, we are making that vision a reality.”

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