Mobile captures 51% of US online revenue
April 27, 2017
Mobile advertising accounted for more than half (51 per cent) of the record-breaking $72.5 billion (€66.5bn) spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US. The total represents a 22 per cent increase, up from $59.6 billion in 2015. Mobile experienced a 77 per cent upswing from $20.7 billion the previous year, hitting $36.6 billion in 2016.
Other highlights from the report include:
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Bank raises RocketLab target price
- Ukraine wants its own LEO system
- SpaceX outlines Starlink cellular delivery plan
- NAB vs CTIA on C-band release
- Laser terminals to operate at 100x faster
- Starlink success in Spain, but South Africa proves difficult
- RocketLab doubts over Mynaric bid
- IRIS2 free for government usage?