59% US pay-TV subs push back when ads use personal data
March 28, 2017
Nick Snow @ TV Connect
Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the fact that advertisers use their personal viewing data to push personalised ads to them. The International research firm also
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Bank: AST SpaceMobile will orbit 356 satellites by 2030
- SpaceX launches 600th rocket
- Starlink: 10m customers and counting
- SES predicts end of ‘big’ Geo satellites
- Amazon Leo gets approval for 4,504 extra satellites
- SpaceX gets a portion of India
- TerreStar wants to build LEO network
- Musk: “No Starlink phone”
- Russia accused of eavesdropping on satellites