FreeCast, the media technology company, has announced FreeCast Cities, a new direct-to-consumer streaming platform designed to deliver localised streaming experiences tailored to each of the 210 US Designated Market Areas (DMAs).

FreeCast Cities, already in beta testing, combines local television, free streaming channels, premium TV services, on-demand entertainment, and subscription management into a single consumer experience accessible across supported televisions, mobile devices, computers, and connected streaming platforms.

Each FreeCast Cities market is intended to provide a locally branded streaming destination. This destination will feature participating local broadcast television stations utilising FreeCast’s Broadcast Enabled Streaming Technology (BEST), alongside hundreds of free FAST channels, free ad-supported movies and television programming, optional premium entertainment services, and integrated subscription management capabilities.

The platform also incorporates SmartGuide, FreeCast’s universal discovery engine, enabling users to search across supported live television, streaming services, connected subscriptions, and on-demand programming through a single interface. Through MediaPay, eligible subscription services may be purchased, managed, and billed within one account, creating a simplified consumer experience.

FreeCast also expects the platform to include DirecTV residential offers, providing eligible consumers with the ability to add premium live TV programming, sports, movies and other content through internet delivery without requiring a traditional home satellite dish or additional dedicated receiving hardware, subject to service availability and applicable provider requirements.

FreeCast plans on introducing FreeCast Cities through a phased market deployment strategy. Following the initial public announcement of the platform’s nationwide design, the company currently expects to introduce individual city launches on a market-by-market basis, generally in groups of approximately one to three markets at a time, as commercial agreements, broadcaster participation, content availability, operational readiness, and related deployment milestones are completed.

“Television has become increasingly fragmented across dozens of applications, subscriptions, and devices,” commented Bill Mobley, Chief Executive Officer of FreeCast. “FreeCast Cities was developed to simplify that experience by bringing local television together with streaming services, premium entertainment, and subscription management into one unified platform. We believe introducing markets individually will allow us to work closely with local broadcasters and partners while delivering a more localized experience for consumers.”

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Tags: directv, freecast, usa