TKO Group Holdings has announced the successful staging of two major international events in the Middle East and a neighbouring market, with WWE Night of Champions in Riyadh, Saudi Arabia and UFC Fight Night: Fiziev vs Torres in Baku, Azerbaijan. Both events delivered sold-out arenas, strong partner support, and significant fan engagement both locally and globally.

With both events taking place on June 27th, it marked the first same-night WWE and UFC event pairing in the region, creating a unique TKO doubleheader.

“Demand for premium live sports and entertainment in the Middle East and surrounding markets remains incredibly strong,” commented Andrew Schleimer, Chief Financial Officer, TKO. “Coming just two weeks after the unprecedented success of UFC Freedom 250, these events further underscore the near and long-term strength of the TKO business. They also reflect our continued commitment to delivering our live events in the region as planned.”

In Riyadh, WWE and its local partners at the GEA presented the Night of Champions Premium Live Event (PLE) from a sold-out Kingdom Arena, drawing over 18,000 fans and featuring a record number of partners. Across WWE’s main social channels, Night of Champions – which streamed on Netflix – generated 186.8 million social video views, highlighted by 74.2 million views related to Sami Zayn’s WWE Championship victory over Cody Rhodes and Gunther in the triple-threat main event.

In Baku, UFC returned to Azerbaijan with UFC Fight Night: Fiziev vs Torres at National Gymnastics Arena, where more than 10,500 fans attended the sold-out event. Approximately 40 per cent of ticket purchases came from outside Azerbaijan, with attendees representing 72 countries. Across UFC’s social channels, the event generated more than 612.9 million impressions and 297.3 million video views. UFC also saw strong fan turnout across fight week activities, bolstered by support from local organisers and brand partners. Closing out UFC’s second trip to Azerbaijan on a high note, local superstar Rafael Fiziev collected a second-round stoppage win over Manuel Torres in a lightweight division showdown.

“Both events are examples of a growing number of partnerships between TKO and government entities and private-sector organisations in communities around the world that are eager to host TKO’s marquee live events. Through these relationships, TKO is reaching more fans in more markets, delivering must-see experiences while generating meaningful economic and cultural impact for host communities,” TKO said in a press statement.

WWE’s next PLE is SummerSlam. Minneapolis will host the event on August 1st and August 2nd 2026 at the US Bank Stadium and it will also stream on Netflix.

The next major UFC event is UFC 329: McGregor vs. Holloway 2, scheduled for July 11th at the T-Mobile Arena in Las Vegas, Nevad

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Tags: cody rhodes, sami zayn, Saudi Arabia, tko, ufc, wwe