Advanced Television

Samsung Ads unveils Shoppable CTV Experience

June 22, 2026

Samsung Ads, the advanced advertising division of Samsung Electronics, has unveiled its first-to-market brands and agencies to take advantage of Amazon Ads’ remote-enabled interactive video ad (IVA) technology on Samsung TV Plus. The capability was announced on Samsung’s NewFronts stage in March.

Partners include Boiron USA, Logitech, PLAION, PMG and Reckitt, who will be among the first brands and agencies to activate the new shoppable ad experience across Samsung TV Plus inventory.

The announcement marks a major step forward for Samsung shoppable CTV, extending interactive, remote-enabled ad experiences to Samsung TV Plus, the premium global FAST service of Samsung Electronics. Samsung TV Plus surpassed 100 million monthly active users (MAUs) worldwide this year, underscoring the growing strength of FAST as a premium advertising environment.

For brands selling on Amazon, “Add to Cart” functionality allows shoppers to purchase directly within their Amazon storefront with a seamless click of the remote. For advertisers who do not sell on Amazon, CTAs like “Send to Phone” and outcome-driven headlines like “Sign Up Today” extend engagement beyond the TV screen. These shoppable TV experiences extend engagement beyond the TV and help brands continue conversation across devices.

The opportunity is significant: Amazon Ads has noted that interactive video can drive 6X higher brand search, 4X more detailed page view, 4x more add to cart actions and 5x higher purchase rates1, highlighting the potential of shoppable formats to connect attention with outcomes.

“The TV has always been the entertainment center of the home. Now people are using that screen differently — to discover, search, compare, and shop,” said Jimmy White, Managing Director of Ad Sales, North America, Samsung Ads. “For years, CTV has been a powerful tool for building awareness, but its greatest promise lies in driving full-funnel outcomes. With Amazon Ads, we’re helping brands turn attention into action and close the gap between discovery and purchase.”

Flagship launch partners spanning consumer health, technology, toys, and entertainment are embracing the new shoppable experience as a way to reach engaged audiences, enhance product discovery, and create a more seamless path from content to commerce.

“Consumers increasingly discover technology products while watching creators, esports, entertainment, and gaming content,” added Rob Richardson, Head of North America Consumer Business, Logitech. “Samsung’s shoppable solution brings commerce directly into the TV experience, by reducing friction between inspiration and action and creating a more seamless path from discovery to purchase.”

“For health and wellness brands, discovery no longer starts and ends in the aisle,” said Ryan McGowan, Investment, Performance, and Trading Lead at Reckitt. “Consumers are finding products across screens, searches, and digital experiences, and we need to meet them there. This partnership gives us a powerful way to reach digital-first viewers in high-attention TV moments and make it easier for them to move from interest to action.”

“At Boiron USA, helping people understand and access wellness products has always been central to our business,” said Sha Atakhanov, VP of Marketing and eCommerce, Boiron USA. “This partnership gives us a new way to meet consumers in a high-attention environment and make discovery more useful, immediate, and high-impact.”

“Gamers are always on the lookout for what’s next—whether that’s a new title, franchise, or entertainment experience,” said PLAION Partners’ Vice President of Marketing & Communications for the Americas, Mark Goodrich. “Samsung’s Shoppable solution makes it easier to turn that moment of curiosity into action, giving viewers a seamless way to discover and engage with the games and brands that catch their attention while they’re already watching.”

“At PMG, the ability for us to effectively showcase the bridge between awareness and conversion is critical for how we allocate media dollars on behalf of our customers,” said Mike Treon, Head of CTV and Video Strategy at PMG. “This partnership with Samsung gives us another powerful way to tie the growing pool of premium video inventory to measurable business impact.”

The announcement puts Samsung Ads at the center of the next wave of shoppable CTV innovation, where the TV screen is becoming more than a place to build awareness — it is becoming a place to start the shopping journey.

With Samsung TV Plus inventory activated through Amazon DSP, advertisers can pair Samsung’s premium FAST environment with Amazon’s browsing, streaming, and shopping signals to reach consumers, measure engagement, and close the gap between discovery and purchase across the funnel.

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