Upwave, MNTN expand partnership
June 18, 2026
Upwave, the Brand Outcomes Measurement Platform, has announced a deepened partnership with MNTN, including an integration that makes it easier for MNTN advertisers to measure and optimise Brand Lift for their Connected TV (CTV) campaigns. The integration gives marketers faster access to insights on how their MNTN Performance TV campaigns drive awareness, consideration, and other key brand metrics.
As part of the partnership, Upwave’s measurement capabilities are now seamlessly connected to the MNTN platform, creating a streamlined path from campaign activation to insight. Advertisers can initiate Brand Outcomes measurement through a simple, click-to-measure experience within MNTN, enabling quick setup and rapid access to results.
This expanded integration makes Brand Outcomes measurement more accessible and actionable. By simplifying setup and enabling a more self-serve experience, the partnership allows more advertisers to consistently measure and optimise brand impact.
“Marketers are increasingly looking to understand not just delivery, but impact. This integration makes Brand Outcomes measurement a seamless part of MNTN’s workflow, so teams can quickly see what’s working and optimize with confidence,” said Chris Kelly, CEO and Founder, Upwave.
“Television is one of the most powerful channels for a brand to activate, but the outcomes need to be visible while campaigns are still running,” added Mark Douglas, CEO of MNTN. “By bringing Upwave directly into MNTN, we’re making it easier for advertisers to understand what’s working and optimise toward stronger results in real time.”
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