Disney collectors are invited to step into a world of enchantment as Disney YuYus arrive in Soho, London this summer with a pop-up boutique and exclusive preview experience.

Designed as an enchanted space filled with soft textures, playful colour and a touch of mystery, the Disney YuYus Boutique will offer visitors the chance to discover and be one of the first to purchase the new Disney YuYu characters between June 26th and 28th, before they officially launch in July. Inside, beloved Disney favourites are reimagined wearing fluffy, animal inspired outfits, transformed into collectible clip-on accessories created to bring joy, personality and charm to everyday adventures.

Visitors can enjoy an exclusive first look at the latest Disney YuYu collections, which they can purchase on the day and partake in a blind unboxing, alongside an interactive reveal experience designed to help attendees find their perfect YuYu companion. Whether they’re buying their first YuYu or adding to an exisiting collection, visitors are encouraged to choose their character, style it to complement their outfit and explore the boutique’s photo ready corners, created for share worthy moments.

The pop‑up also features themed treats available to purchase, including YuYu inspired desserts from Chocofruit.

Free tickets are available via the Disney Tickets website that will grant access to this exclusive preview event, giving fans the opportunity to shop the new collections ahead of their wider release and experience the world of Disney YuYus in a uniquely styled setting.

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Categories: Press Releases

Tags: Disney, London, soho