Advanced Television

The CW Network partners with The Roku Channel

April 30, 2026

The CW Network and Roku has announced a partnership launching in autumn 2026 that will bring CW entertainment programming to The Roku Channel for next-day streaming in the US. Popular scripted and unscripted CW programming including the new series Private Eyes West Coast, Police 24/7 and CW original game shows Scrabble and Trivial Pursuit will now reach more than half of US broadband households via a CW-branded hub on The Roku Channel. Additionally, new installments of WWE NXT will be made available to stream on The Roku Channel every Wednesday following its live Tuesday night broadcast on The CW.

“Partnering with Roku supercharges the reach and accessibility of The CW’s premium entertainment content,” commented Brad Schwartz, President, The CW Network. “By combining The Roku Channel’s expansive audience with The CW’s nationwide linear footprint, we’re bringing together the best of broadcast with the best of streaming to unlock unprecedented scale for our content, our audience, and our advertisers.”

“The CW’s lineup is packed with bold, binge-worthy programming — from the intrigue of Sherlock & Daughter to the competition of WWE NXT to the long-running magic series Penn & Teller: Fool Us [pictured],” said Lisa Holme, Head of Content, Roku Media. “Starting this fall, Roku viewers will be able to stream it the very next day, along with hundreds of hours of library seasons to catch up on. This partnership is all about connecting great storytelling with the millions of viewers who are looking for it.”

In addition to the fresh next-day premium broadcast content, The CW hub on The Roku Channel will feature over 800 hours of CW library content.

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