StudioB appoints News UK’s Lewis
April 1, 2026
StudioB, the creative, strategy and production agency founded by leading YouTuber and entrepreneur Brandon Baum, has appointed Olly Lewis as Head of Agency and Senior Vice President. Olly will lead StudioB’s rapidly growing advertising business, marking a significant milestone as the company aims to build on its explosive commercial growth.
StudioB partners with some of the world’s most influential and culturally iconic brands – including Netflix, Snapchat, Adobe, Google, Disney, Lego & Sky – to deliver branded entertainment, IP and viral social marketing campaigns that reach a billion eyeballs every month. Using its 10,000 sq ft, broadcast-standard, North London Studio, StudioB’s in-house strategy, creative and production teams sit at the intersection of culture, audience and social innovation.
In this newly created role, Lewis has been charged with scaling StudioB’s end-to-end agency offering as the business expands its services across categories and markets.
Lewis brings deep leadership experience across media, marketing and creative, having previously led Digital strategy for News UK and founded The Fifth, the media company’s global social & influencer marketing agency. He also served as Co-Chair of the Influencer Marketing Trade Body (IMTB).
Known for building high-performing teams and driving commercial growth, his appointment reflects StudioB’s ambition and commitment to combining creator-first thinking with world-class leadership.
Baum said: “StudioB is entering a defining stage of our journey. We’ve proven the model, built incredible momentum, and partnered with bold, ambitious brands who want to win through creators and culture. Olly is exactly the leader we need to scale the agency both responsibly and aggressively. He brings clarity, credibility, and a deep understanding of how modern agencies need to operate to grow fast without losing their creative edge.”
Lewis added: “Brandon has built something genuinely special; a creator-led company with the ambition, talent and cultural relevance to truly shape the future of storytelling and entertainment IP. I have spent the last 7 years evangelising the market defining influence that creators will have on the entertainment & marketing industry and so I’m thrilled to be joining Brandon at such a pivotal moment in their growth. Working closely with the wider team we will establish StudioB as a world-class creative powerhouse and a global agency that delivers exceptional client results and sets a new standard for how modern agencies operate”
The appointment signals StudioB’s intent to deepen long-term client partnerships, expand its global offering to legacy brands, and invest in senior talent as it continues its growth trajectory in 2026 and beyond.
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