STV, the Scottish public service broadcaster, has reported that total 2025 Group revenue dropped by 6 per cent to £176.9 million (€204.7m). Total Advertising Revenue (TAR) stood at £89.3 million, down 10 per cent, driven by national linear. Studios revenue came in at £83 million, down 1 per cent.

The average monthly reach of STV/STV Player was 75 per cent of Scots (3.5 million), greater than the ad tier of Netflix, Prime Video and Disney+ combined pointed out STV. STV Player achieved highest ever consumption with total viewing hours up 9 per cent to 75 million and registered Daily Active Users up 10 per cent.

Rufus Radcliffe Chief Executive at STV, commented: Throughout a challenging 2025 for both of our key markets, we acted decisively to adapt the business to rapidly changing conditions, and have delivered results in line with latest guidance as well as making clear progress across our strategic pillars. We remain focused on improving financial performance in 2026 supported by tight cost discipline despite continued limited market visibility. Our new Audience division, bringing together broadcast, streaming and audio, is maximising reach and engagement, strengthening our advertising proposition and opening new commercial opportunities following the launch of STV Radio.”

STV Studios continues to deliver high‑quality, returnable IP with strong international appeal, supported by an expanded customer mix and disciplined portfolio management. Having taken decisive steps to re-engineer the Group’s cost base in the period, this focus on tight cost discipline will remain a priority in 2026. We also believe 2026 offers reasons for optimism, including the Men’s Football World Cup, new advertiser product innovation, and major new scripted and unscripted deliveries for global streamers. We believe that the transforming media landscape will continue to offer opportunities for STV,” he concluded.

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Tags: scotland, STV, STV Player