STV Player, the Scottish BVoD service, has reported an all‑time monthly record of 16.4 million streams in January 2026, half a million more streams than the previous record of 15.9 million set in November 2024.

The record performance has been attributed to strong network content and a mix of popular archive and acquired titles.

Helping to deliver these numbers is the newly launched ‘Soap Power Hour’, which sees Emmerdale and Coronation Street air back-to-back from 8-9pm Monday to Friday, with the 7am drop on STV Player boosting streams by 59 per cent compared with the same month last year.

New dramas After the Flood and Red Eye (pictured) attracted significant audiences in January together delivering 2.6 million streams; whilst specially acquired titles on the Player, US legal drama, Murder One, and Canadian police procedural, 19-2, both secured spots in the top ten most-watched shows.

STV Player success story, Brookside, which the business acquired in 2023 has averaged 1.2 million streams across the last three months, maintaining streaming figures not seen since launch three years ago. The renewed interest in the show was boosted by the Brookside/ Hollyoaks tie-up in October 2025, but the celebrated soap has been a consistent fan favourite on the streamer since launch, achieving over 36 million streams to date and more than 800 episodes viewed.

“STV Player has kicked off the year in spectacular fashion, smashing all our previous records with a brilliant 16.4 million streams in January. Our strong mix of network programmes alongside carefully selected acquisitions sees us deliver a rich mix of binge-worthy titles which our audiences can’t get enough of. We’ve lots of exciting content coming up, not to mention the Six Nations campaign including The Calcutta Cup, which always performs well for us; and there’s the small matter of the FIFA World Cup, which will bring the nation together. These events alongside an abundance of top drama, entertainment and factual shows means that we have plenty to offer fans of the Player and new visitors alike. As we continue to see shifts in viewing consumption, we are confident that STV Player is a strong player in a busy market with an exciting year ahead,” commented Richard Williams MD of Audience at STV.

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Categories: Articles, Broadcast, Catch Up, Consumer Behaviour, Research, VOD

Tags: coronation street, Emmerdale, scotland, STV Player, vod