Tubi expands Nielsen partnership
February 5, 2026
Tubi, Fox Corporation’s ad-supported streaming service, and Nielsen, thee specialist in audience measurement, have announced expanded strategic measurement as part of a new, multiyear partnership.
Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings, a view of how audiences engage with both subscription and ad-supported streaming services. Additionally, Tubi can access Nielsen’s National TV research and Ad Intel. This complements the longstanding integration Tubi and Nielsen have had with Nielsen’s Digital Ad Ratings and Nielsen ONE Ads. Combined, Nielsen’s services help Tubi and advertisers make more informed decisions across each piece of media planning, workflows and execution.
“In the battle for attention, Nielsen’s 3P data shows Tubi is taking share and redefining streaming for audiences and advertisers with viewership that represents the scale, influence and purchasing power of the next generation,” commented Jeff Lucas, Chief Revenue Officer of Tubi. “We are growing engagement faster today than the last 7 quarters and have built a platform that is busting myths that free isn’t premium. Tubi is delivering passionate fandoms for advertisers while giving our audience a deeply personalised, culturally resonant, totally free streaming experience they can’t find anywhere else.”
“We are thrilled to expand our partnership with Tubi, as we are both paving the way for the continued growth of ad-supported streaming,” added Garrett Jamison, Nielsen SVP of National Partnerships. “Tubi excels at bringing audiences to their platform and we have the unique ability to measure those audiences and provide compelling intel for advertisers.”
Meanwhile, Fox has reported that Q1 2025 revenues were up by 2 per cent to $5.18 billion (€4.3bn), lifted by advertising demand on Tubi, NFL games and increased news and sports pricing. Net income for the period to December 31st 2025 fell to $247 million, against a year-earlier $388 million.