Samsung TV Plus opens up to Amazon DSP across Europe
February 4, 2026
Samsung Ads has announced it will provide marketers with direct programmatic access to its Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the US and Canada and is now available in Europe.
Samsung TV Plus, Samsung’s free AVoD service, offers over 3,500 free channels across 30 territories globally, plus tens of thousands of on-demand shows and movies. With over 100 million monthly active users, the service saw streaming hours increase by 25 per cent year-over-year in 2025.
Samsung TV Plus offers a growing library of content spanning fan-favourite titles such as Keeping Up With… and Jamie Oliver, alongside popular categories including news, entertainment, lifestyle, sport and music. The service has recently expanded its live and creator-led offering with live Bundesliga football match coverage, alongside new channels from iconic creators including LADbible, Dhar Mann and Mark Rober.
“Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day on Samsung TVs in Europe,” said Alex Hole, SVP Samsung Services Europe. “CTV offers ideal opportunities for brands to connect with a highly engaged audience. Extending our offering with Amazon DSP allows us to give greater accessibility to brands wanting to access our premium inventory on Samsung TV Plus.”
With Samsung Ads premium inventory available via Amazon DSP, advertisers gain seamless access to connected TV inventory at scale. By leveraging trillions of shopping, browsing, and streaming signals, Amazon DSP enables advertisers to reach relevant audiences, devices and publishers across the open internet.
“By creating a new connection between Amazon DSP and Samsung TV Plus, we’re providing another way for brands of all sizes to reach highly engaged audiences, at scale, where they’re already spending their time,” added Piers Heaton-Armstrong, VP, Sales, Amazon Ads Europe. “This collaboration reinforces our commitment to simplifying the media buying landscape for advertisers. Regardless of whether brands want to run their ads across Amazon properties, third party streaming providers, or the wider open internet, we can help them do that.”