Interactive entertainment company VGW has announced a multi-year partnership with WWE, the sports entertainment giant. The partnership will see VGW’s portfolio of online social games brands collaborate with WWE across multiple platforms, providing entertainment experiences for players and fans across the US.

Through the agreement, VGW will access WWE’s global network and WWE Superstar talent to create content and campaigns. This includes production time with WWE Superstars, integration across WWE’s digital and social channels and broadcast exposure across major networks. Further amplifying their visibility, VGW’s brands will feature prominently across WWE programming, including SmackDown, and WWE Premium Live Events including WrestleMania and SummerSlam.

“WWE is an entertainment powerhouse with a passionate fan community,” commented VGW’s Chief Marketing Officer, Ben Whitford. “This collaboration connects our audiences through dynamic content and experiences that combine VGW’s love of games with WWE’s iconic brand. We’re thrilled to be partnering with WWE to deliver memorable campaigns and unique player experiences, while continuing to engage our existing audience in fresh and exciting ways.”

“VGW has built a highly engaged and passionate player community, and this partnership allows us to leverage WWE’s global, year-round platform to create premium, always-on experiences for fans,” added Jesse Tomares, Vice President, Global Partnerships at WWE. “By combining VGW’s expertise in interactive entertainment with WWE’s unmatched reach and storytelling engine, we’re creating new ways for our audiences to engage across multiple touchpoints.”

The partnership will officially launch in the coming weeks, with several campaigns already in development.

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Tags: games, smackdown, wrestlemania, wwe