Advanced Television

DAZN bets on Polymarket

January 20, 2026

DAZN, the sports streaming platform, has signed a deal with Polymarket to bring prediction trading to its users.

Prediction markets enable people to buy and sell contracts based on the outcomes of sports, cultural moments, and many other events. The partnership with Polymarket aims to give DAZN users the ability to engage with these markets directly within DAZN’s platform, adding a new dimension to the way fans experience sport.

Following the agreement, DAZN will apply for the relevant CFTC licences and, subject to approval, intends to introduce predictions trading in the US in the coming months. Other countries may follow, subject to local regulation.

In the near term, Polymarket data will be integrated into the live sports broadcast experience on DAZN. DAZN says that this will give sports fans instant visibility into shifting probabilities – helping them understand momentum, potential outcomes, and key moments in sporting fixtures in a data‑driven way.

Shayne Coplan, Founder and CEO of Polymarket, commented: “Every sporting event is a conversation about what happens next. Polymarket turns that conversation into real-time probabilities, shaped by millions of users around the world. Through our first-of-its-kind partnership with DAZN, we’re embedding those insights directly into the viewing experience—from boxing to the Champions League—so fans can track momentum, debate outcomes, and engage with sports in a way that’s never existed before.”

Shay Segev, CEO of DAZN Group, added: “DAZN is laser-focused on bringing fans closer to the sports they love. Through our partnership with Polymarket – the world’s largest prediction market – we will offer another immersive and exciting way for fans to experience sport. Integrating prediction trading will be an excellent addition to our platform.”

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