Junior Eurovision Song Contest sets social media records
January 8, 2026
The 23rd Junior Eurovision Song Contest proved popular with young audiences around the world, surpassing 100 million views on TikTok for the first time and setting new records on Instagram and Facebook, reports the European Broadcasting Union (EBU).
Broadcast on December 13th 2025, the Junior Eurovision Song Contest 2025 reached 16 million viewers across 14 measured markets on TV and millions more via the event’s digital channels.
The 135-minute competition, hosted by the Georgian Public Broadcaster (GPB) in Tbilisi under the event’s new permanent slogan ‘United By Music’, delivered a 12.9 per cent viewing share among children aged 4 to 14, more than double the channel average for the measured markets (5.2 per cent).
The Contest also delivered a 6.1 per cent viewing share among 15–24-year-olds, markedly outperforming the average 4.2 per cent normally achieved by the same group of broadcast channels.
Nearly a third (31.6 per cent) of those watching the show on the official JESC YouTube channel were under 24-years old with the highest number of viewers for the live show watching in Poland, followed by Armenia, Ukraine, Spain and Georgia.
Overall live viewing figures on YouTube Kids increased by 19.2 per cent compared to Madrid 2024, with a new record set of 101,025 peak concurrent viewers joining the stream for the moment Lou Deleuze was announced the winner.
On YouTube Kids, the Junior Eurovision channel also reached a significant digital milestone, officially surpassing 1 million subscribers.
For the first time, the Junior Eurovision Song Contest was also streamed on Twitch, reaching 333,270 unique viewers, with the top three audiences coming from Germany, Brazil and Spain.
MILLIONS UNITED BY MUSIC ONLINE
Engagement in the buildup to, and during the event, soared year-on-year on the Contest’s other digital channels as well.
For the first time in Junior Eurovision Song Contest history, TikTok broke the 100 million post views mark, with 101.2 million views for this year’s event – up from 46 million in the same period in 2024.
Instagram also saw exponential growth with content featuring the talented artists from 18 countries reaching 7.8 million accounts, a new record, up 37 per cent year on year. Over 7.9 million accounts were reached on Facebook, up 1.6 million on the 2024 event and another all-time high.
“We’re delighted by the outstanding success of the Junior Eurovision Song Contest 2025, which once again captured the hearts and imaginations of millions of viewers around the world, with exceptional reach across both television and digital platforms,” said Junior Eurovision Song Contest Director. Martin Green CBE. “This year’s Contest was the best yet and the outstanding engagement has reaffirmed its position as a truly global celebration of young talent, creativity and togetherness. Its success shows both the Junior and Eurovision Song Contests as live events and brands are as strong as ever as we approach the latter’s 70th anniversary. Our sincere thanks go to GPB for delivering such a joyful and memorable edition for audiences everywhere.”
LINEAR AUDIENCES REMAIN STRONG
Poland and Spain attracted the largest average TV audiences, with approximately 1.2 million and 703,000 viewers each. Since 2019, Poland has consistently boasted the highest, or joint-highest, average audience share. The show was followed by 372,000 viewers in Portugal, their second-best audience since 2017.
Host broadcaster GPB delivered its largest audience since 2022 with 71,000 viewers. A year-on-year increase of more than 50,000 viewers.
The 23rd Junior Eurovision Song Contest averaged a 12.8 per ent viewing share in Croatia, 46 per cent above HRT’s average for its time slot as the country returned to the competition for the first time since 2014.
Across 14 markets, the Contest achieved a viewing share 23 per cent higher than the average performance of the broadcasting channels in the same time slot.