Spain’s RTVE refreshes branding
January 7, 2026
RTVE, the Spanish broadcaster, has refreshed its branding coinciding with the beginning of the celebration of the 70th anniversary of Televisión Española. The essence of the current identity is maintained, but it is refreshed in all the visual and graphic elements.
The change aims to strengthen the values of the RTVE Corporation as a “plural group, leader, current and with a vocation of service through a commitment to the reordering of existing elements” explained the broadcaster.” It deepens and reinforces the current image by searching and highlighting existing elements within the consolidated RTVE image”.
RTVE added that the refresh of its service aims to “reinforce its current brand identity values, betting on the television of everyone, the one you want and the one that loves you”.