Report: Streaming, social, CTV drive APAC video revenue growth
January 6, 2026
Media Partners Asia (MPA) has released Asia-Pacific Video & Broadband 2026 (AVB 2026), its flagship annual assessment of the region’s video industry. The report finds that Asia-Pacific total screen revenues will continue to grow through 2030, but that growth is increasingly concentrated in streaming, social video and connected TV (CTV), while traditional television faces sustained structural pressure.
Between 2025 and 2030, the premium VoD category, including SVoD and branded or premium AVoD, is forecast to add approximately $12.5 billion (€10.6bn) in incremental revenue, reaching $52 billion by the end of the decade.
Over the same period, user-generated and social video revenues are projected to expand by $11.4 billion to $44.5 billion, making creator-led platforms the single largest growth engine across the Asia-Pacific screen economy. In contrast, traditional television revenues are projected to decline by a cumulative $8 billion, reflecting ongoing weakness in linear advertising and pay-TV subscriptions.
Vivek Couto, CEO and Executive Director of Media Partners Asia, said: “Value is shifting decisively toward streaming, social platforms and CTV-led monetisation. Markets with scale, pricing power and strong local content ecosystems will continue to outperform, while traditional television economics face long-term structural erosion. What differentiates winners in this cycle is not volume alone, but the ability to monetise premium experiences, anchored by sports, high-quality local programming, emerging formats such as micro-dramas, and increasingly by AI-enabled efficiency across the content value chain.”
Key Highlights:
1. Asia-Pacific screen industry revenues expand at a 2.8 per cent CAGR between 2025–30, topping $196 billion, with all net growth generated by online video, which grows at 7 per cent CAGR.
2. Premium VoD adds more than $12.5 billion in incremental revenue, led by Japan, China and India, followed by Australia, Korea and Indonesia.
3. India will overtake China to emerge as the largest market for SVoD subscriptions by 2030 with 358 million individual subscriptions. Yet, despite growing rapidly, India’s premium VoD revenue pie, including subs and ads, will remain 4.5x smaller than that of China and 2.5x smaller than Japan.
4. User-generated and social video revenues grow by $11.4 billion, driven by advertising and expanding CTV inventory, with China, Japan, India and Australia leading growth.
5. Traditional television revenues decline by $8 billion, with China, Japan and India accounting for nearly 70 per cent of the contraction.
6. The top 15 online video platforms accounted for 58 per cent of total online video revenues in 2025, underscoring rising concentration, led by YouTube, ByteDance’s Douyin and TikTok and Netflix, alongside strong national champions such as JioHotstar and U-NEXT.